Once you have perfected the design process, product development and sample making, your marketing should begin in earnest. Catching the eye of important buyers, press and potential customers can be done in many ways but the most effective is to send out a fashion lookbook.
Ever thought of starting a fashion label? Many do – every day and as soon as they think about it, their heads get inundated with questions… Questions about the design process in general like… Do ideas come from inspiration or from materials? What is the best way to go about designing a collection?
At the start of every new season, fashion designers sift through their research and distil the essence of it into what is commonly referred to as “fashion moodboard”. A visual diary of details and inspirations that will later serve as a guideline and constant source of further inspiration while finalising the new collection.
To start a handbag line in such a competitive retail marketplace is a brave endeavour and definitely not for the faint-hearted. All aspects of its development need to work harmoniously in order to create a ‘perfect storm’.
As part of our support for the cause championed by Fashion Revolution we meet and interview Bhaavya Goenka – the founder behind the zero-waste Indian brand Iro Iro. Bhaavya is also the regional leader for Fashion Revolution India, Jaipur chapter, and is active in her community in promoting sustainability and ethical manufacturing. Episode Notes During […]
Designing a fashion collection is relatively easy. Anyone can do it. But creating and putting together a cohesive fashion collection that sells requires you to know the secret sauce. Say YES if you want to know the secret ingredients? Because we live in an age where we all want the recipe and a step by […]
Buying ethical clothing and talking about ethical fashion has become the “in” thing of our generation. But what does it mean? What makes clothes ethical? Few ask the question let alone look into the process and meaning of this modern-day term so many feel so passionate about. The truth is, ethical clothing is not something […]
In the past, we have covered haute couture designers through the ages: 1900’s-1950’s. In this post, we will cover the present day haute couture designers, how it is surviving, who is buying it and how it has changed.
The “couture” of the past – what it means – history and origins, who did it, who bought it, couture techniques that make couture – couture. Here we talk about the period 1930s-50s part 2
The “couture” of the past – what it means – history and origins, who did it, who bought it, couture techniques that make couture – couture. Here we talk about the period 1930s-50s.
A small design studio has set out to help brands realise their creative potential through a variety of services aimed at startups and larger brands. The future of fashion is being multi-skilled and versatile.
I “made my wardrobe” is not something you often hear someone say. There are many motivations behind the decisions to make your own clothes. Utelier meets Lydia Higginson who did just that and in the process turned her passion into a business.
Hand and Lock is one of the few, if not the only, hand embroidery studio to whom military, Royal and diplomat officials, as well fashion designers, rely upon for the finest hand embroidery.
You don’t have to be Karl Lagerfeld to launch your brand. Learning how to communicate your designs and draw is just a skill that, with practice, can be acquired and improved on.
The Fashion Switch is an essential easy read for anyone interested to start a fashion business or even for those who are already in the industry. It is insightful and practical, peppered with case studies and examples of business mistakes or wins.
Unlike ready-to-wear which is about predicting the future, couture while expensive is an altogether more relaxed affair. The point of haute couture fashion is that it symbolizes the present for future generations to learn about the past. Learn the history here.
Every industry has its own way of expressing technical might and glamour. Car manufacturers have supercars that showcase their expertise. In fashion – it is the Haute Couture collections that showcase a designer’s most outrageous ideas, where budget is no limit to ambition and clients are few and far between. This is Part 1 of […]
Fashion trend forecasting agencies are the “archaeologists of the future”. Read what they do, how they do it and why are they important.
Rossella Ramanzini grew up in an Italian family of artists. But her art led her to silk scarves and her struggles turned her into a manufacturer. Read about her art and journey in fashion.
Wanting to launch your own fashion brand is on the wish list of many fashionistas. While many dream about it, only a few get to see their idea realised on paper. The fashion design process takes time and what may have seemed like a simple idea at the start turns into Pandora’s box.
The fashion industry is a highly visual marketplace. Most designers communicate design ideas through drawing, toiling, and sampling.
It is no secret that the fashion industry is predominantly a product-based industry. Success is often underpinned by great design, strong product and well-structured collections. Learn how to translate your ideas correctly into the products that you want.
Joanne Edwards was working as a designer when she felt the strong need to get back to making things with her hands. This led her to found her brand Joanne Edwards Millinery.