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E13: The business of zero-waste fashion with Bhaavya Goenka

As part of our support for the cause championed by Fashion Revolution we meet and interview Bhaavya Goenka – the founder behind the zero-waste Indian brand Iro Iro. Bhaavya is also the regional leader for Fashion Revolution India, Jaipur chapter, and is active in her community in promoting sustainability and ethical manufacturing.

Episode Notes

During our interview, we speak about:

  • how Bhaavya got her start in the fashion industry;
  • how she makes the model of “zero-waste fashion” and recycling work as a business model;
  • what impact she is creating through the work she does locally via her zero-waste fashion brand;
  • the importance of investing in the people you work with;
  • how can we create change where it matters most, especially as those of us from the developed so-called “first world” countries;
  • what is her involvement with Fashion Revolution and what does the organization do;
  • how to support the work and initiatives organized by Fashion Revolution.


Connect with Bhaavya via
Iro Iro website
Instagram @iroirozerowaste

Fashion Revolution

Key takeaways:

  • The fashion industry and system are designed in a way where people want to share their losses but not their profits.
  • The person who holds the money in the fashion industry holds the power.
  • Anyone who wears clothes is a stakeholder in the fashion industry.

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