Social media videos are a successful and professional way of delivering messages and keeping your network informed of what you are doing. Creating viral video content is on every marketer’s priority list.

If you make well-thought information in a dynamic and fun way in your videos, for sure it will be memorable. Videos aren’t that difficult if you choose the correct tools.

You don’t have to depend on anybody or invest too much money or time for a fantastic video.

Here are six tools to help you create your fashion brand videos (some are free). You’ll love them for all the benefits you’ll obtain from them.

1. Be Fast, Use Free Stock Images for Your Videos

When you take care of your photo sessions, you might have to invest time and effort in finding the right spot in your city or some other gorgeous place in the world.

This action by itself becomes pretty expensive and, if you didn’t hire a professional photographer, you might not like the results.

Take advantage of stock photos. You can find free websites, but everybody does that.

Video content is evergreen as a lot of the information, time and effort goes into its making.

If you want a fashion brand video that is free of any grammatical errors, has the right message and high-quality images, I recommend Envato Elements. It has a growing image library for a fair price. Find anything from beautiful landscapes to pictures of people working. There is a big range of topics and styles.

These are the highlights of your license once you access this platform:

• Simple License Term: You get commercial rights to use items on work and personal projects.
• Register your items according to the use. Use them as many times you want, register them according to the new application.
• They have a clear guideline on how the items can’t be used, for example, you can not resell them.
• Future proof licensing even if you unsubscribe.

Related reading: Fashion Marketing: How to Market Your Brand Successfully and on a Budget

2. Brand Your Images with Beautiful Mockups

If stock images isn’t something you like to use, I have one word for you – mockups!

If you have never heard of this term I’ll explain it: basically, these are images that you can customize.

Add your designs or brand to them, and they will look like you did that professional photo session yourself. Placeit is very easy to use, and they also have a growing library with many styles and themes. You can find from customizable apparel mockups to promotional products or devices.

These are the highlights of the license you access once you buy a plan:

• You can modify the content for your final design.
• You can create content and sell it to a client.
• You can publish, broadcast, display and distribute the content you create in Placeit.
• You can put your final design on any product and sell it.

3. Use Eye-Catching Illustrations in Your Fashion Brand Videos

Illustrations are another option to use and communicate.

They usually are more friendly and emphasize in a mood according to their colours and sketching style. An illustration can be a very powerful and memorable image.

Look at these examples and get inspired. You will generally download them in vectors. So you can make some modifications as well if you know how to use software like Illustrator.

4. Use Already Made Video Fragments

Another way to help express your message is with transitional videos or specific scenes, MixKit has a lot of short videos that will fit your concept perfectly and help you complete your video’s storytelling.

Yes, you can make your fashion brand videos from scratch, but take advantage of the hours that another professional already invested for you on recording and editing. You can find from abstract videos to illustrated animations or lifestyle.

Related reading: Top Tips on Growing Your Business Exposure With Pinterest

The best of all is that they are free at the moment. The license allows you to use any of their Items in a commercial or non-commercial way, for free. Look and get inspired!

5. Use the Perfect Music Track for Your Fashion Brand Video

When you make videos with pictures and music, the final version is more impactful. You don’t need to invest time on looking for a musician and try to explain your concept.

You can look into a library where you can find music, music packs, music kits, or sound effects. As for categories, you will be able to find from ambient tracks to hip hop, vocals or voices. AudioJungle has a great selection of tracks. Look at some of their categories:

There are different types of licenses you can use according to your needs. It would be best if you got well informed so you wouldn’t have trouble in the future once your video gets all the attention you anticipated. Here is some inspiration for you.

6. Resize Your Video or Change It to Another Format

When you download your videos from any of these tools, you will get high-resolution MP4s and they might be too heavy for social media or to add to websites. Eszgif.com is a free resizer tool where you can upload your video and resize them.

Default videos for your website:

Rectangular videos in high-resolution can be resized between 800 pixels to 1000 pixels width.

For your social media:

Squared or vertical rectangular videos between 600 pixels to 800 pixels width are the best.

For TV – projectors:

The default width is 1920 pixels. You can work with this size if you’re going to do a presentation.

Not only you can resize your videos, but you can also turn them into gifs, crop them, reverse them, or add subtitles.

Conclusion

Every brand, new or established, small or big, service or product based, needs a video brand strategy. There is no dearth of content but a serious limit to a consumer’s attention span. Thus, to grab this attention, we need a thorough, quick and effective medium to deliver our message and convert them as a lead. Video-based marketing is the smartest and best way to do just the same.

We need tools that will ease our process and not confuse us more. Hope this article was helpful to you. If you have any favourite video making tools then we would love to know them below.