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E58: Having Cohesive Fashion Collections Can Grow Your Brand (Part 1)

Most creative brand founders and designers overestimate the importance of individual products and design elements and hugely underestimate the importance of having cohesive fashion collections.

In fact – most creative brand founders do not understand what “cohesive” means in terms of a fashion collection structure.

Listen to this episode and discover:

  • The three key areas most brand founders face challenges that prevent them from seeing steady business growth;
  • What having cohesive fashion collections means [13:00m]
  • The importance of focusing on the “evolution” of your product ranges and not having a mini “revolution” every time you launch;
  • How a cohesive fashion collections range can help grow your brand from a customer point of view;
  • and so much more….

Key Takeaways:

  • Cohesive Fashion Collections building is about evolution and not revolution.
  • Collections must look like families and the products within them look like they belong together.
  • Successful brands know how to create and cultivate loyal repeat customers.



  • Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business.


About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co – an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Contact Method:
Fashion Insiders & Co
official website:
Instagram: @fashioninsidersco

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To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co