Most creative brand founders and designers overestimate the importance of individual products and design elements and hugely underestimate the importance of having cohesive fashion collections.
In fact – most creative brand founders do not understand what “cohesive” means in terms of a fashion collection structure.
Listen to this episode and discover:
- The three key areas most brand founders face challenges that prevent them from seeing steady business growth;
- What having cohesive fashion collections means [13:00m]
- The importance of focusing on the “evolution” of your product ranges and not having a mini “revolution” every time you launch;
- How a cohesive fashion collections range can help grow your brand from a customer point of view;
- and so much more….
Key Takeaways:
- Cohesive Fashion Collections building is about evolution and not revolution.
- Collections must look like families and the products within them look like they belong together.
- Successful brands know how to create and cultivate loyal repeat customers.
Resources:
- Get your copy of the Become A Fashion Insider book here: Amazon UK | Amazon USA and all other international outlets of Amazon, Barnes & Noble, Waterstones and other online booksellers.
- Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business.
About the Podcast Host:
Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co – an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here:
*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***
Contact Method:
Fashion Insiders & Co
official website: https://fashioninsiders.co/
Instagram: @fashioninsidersco
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