The concept of “launches” is broken.
Executing a product or collection launch is not for everyone and often doesn’t work.
Particularly if you are a small brand and really think you need to “launch”.
Product or collection launch is good for the big brands who know how to organize a launch and how to make it work for them They have strategies and set goals and KPIs in place.
This is far from the reality of what smaller brands do. Instead they “launch” and suffer the painful adjustment to reality.
Listen to the episode and discover:
– Why the idea of “launching” your new brand is not a good idea?
– Who does collection launch well and what we can learn from that?
– If “launching” is not a good idea – what should you do?
*** Download your copy of the Collection Launch Checklist here
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