E36: Hayat Rachi: How to grow a feminist lingerie fashion brand
How to grow a feminist lingerie fashion brand and sell it in 6 years. It is not often that we hear success stories involving small fashion brands, single female founder-owned and that sold successfully in a matter of a few years. But these stories exist and today we get to hear firsthand about it. Meet […]
34: Superfit Hero: Changing lives through a community driven purpose led fashion brand
Superfit Hero is an American activewear brand unlike any other. Founded in 2015 by Micki Krimmel, the brand emerged from her experience as a competitive roller derby player and athlete. Her sports activities and experiences re-shaped her attitude towards her own body to a point where she wanted to help others feel the same. The […]
E25: These 6 Brand Positioning Mistakes Are Keeping You Stuck
If you are frustrated that your brand is not growing faster, you might be making one or more fashion brand positioning mistakes. In this episode, Karolina Barnes is jumping in with Dessy and discussing what is “fashion brand positioning” and what are the most common mistakes brands make that is keeping them stuck. Mentioned Resources: […]
E21: Fashion Marketing 101: Is Your Fashion Brand a Painkiller or a Vitamin?
If you want to do a great fashion marketing job for your brand and generate more sales, no matter the economic climate – you need to know what purpose your brand and products are servicing. Why should people buy your brands’ products and not a competitor? Why should they buy your brand or product right […]
E10: How fashion copywriting can grow your brand and generate more sales
Katie Ramsingh is a fashion copywriter specializing in writing copy for fashion brands that target the Gen Z and Millennial market. Having worked with some of the world’s most influential and exciting fashion brands (Louis Vuitton, Harvey Nichols, Farfetch, The Body Shop, Rimmel), she knows firsthand how good fashion copywriting can convert browsers into buyers. […]
9 Effective Ways to Launch and Grow a Fashion Brand Online
To launch and grow a fashion brand online seems like a glamorous way to make a living. Fashionistas and those with an eye for style would be perfect for this job. Unfortunately, there’s more to selling stylish clothes, shoes, and accessories in today’s overcrowded online space. Most businesses usually start small. To launch and grow […]
How to Launch Your Fashion Brand According to Your Niche (Part 2)
To launch a fashion brand to a specific niche of customers or market is an age-old tested recipe for business success. In these 3 part series, we show you how to do it and why it is important in fashion to follow and apply what already is proven to work well. In part 1 of […]
How Colours Affect Consumer Buying Behaviour
How marketers can employ colours to affect customers’ emotions and behaviour. Let’s find out how colours affect consumer buying behaviour. Almost 93% of people decide whether or not they should make a purchase based on colours. The reason? Humans are visual beings. >>> This article has been represented in the form of an infographic below […]
Create Better Fashion Brand Video with These 6 Helpful Tools
Social media videos are a successful and professional way of delivering messages and keeping your network informed of what you are doing. Creating viral video content is on every marketer’s priority list. If you make well-thought information in a dynamic and fun way in your videos, for sure it will be memorable. Videos aren’t that […]
9 Tips for Planning a Fashion Photoshoot
To plan a fashion photoshoot is incredibly time-consuming and setting aside weeks, and even months, to arrange everything is quite common. The more time you give yourself, the less stressful the experience. Once your samples have been produced and have passed all of the fit and quality tests, selling your range and marketing will, no […]
How to Best Connect with Retail Buyers and Stay in Touch?
One of the hardest things for a fashion brand is to know how to connect with retail buyers and stay in touch with them continuously.
What is a Fashion Lookbook and How to Create one?
Once you have perfected the design process, product development and sample making, your marketing should begin in earnest. Catching the eye of important buyers, press and potential customers can be done in many ways but the most effective is to send out a fashion lookbook.
Top tips on growing your business exposure with Pinterest
Pinterest is a social media platform of choice for brands, due to the ability to curate visual content and drive traffic to the brands’ commercial channels.
Fashion Photography Basics
For all the energy you spend designing and creating, it’s a shame if a photograph fails to capture your effort when you put your pieces out into the world. This crash course in Fashion photography will definitely help you master the art, beautifully.
5 No-Brainer Tips to Increase Brand Value
People buy most products, especially luxury goods because of branding. This one, short, two-syllable word is vital for successful fashion businesses.
3 tips for launching a website in no time and on a budget
Launching a website is no longer a choice for a business. Regardless of the size, industry and location – not having a website is like not having a name. So what can you do on a budget? A lot more than you might think is the answer.
21 tips on how to launch a successful Kickstarter campaign
Crowdfunding has become one of the key ways in which small businesses can raise essentials funds to either start up or launch a new area of business or project. While you may not raise as much as money as you would by using an investor, crowdfunding means not parting with any equity.
Simple Fashion Branding Basics for Start-Ups
Once upon a time, not that long ago, the word “logo” was synonymous to “brand”. Fast forward a couple of decades and today a “logo” is merely a shadow of a “brand”, but nowhere near what a “brand” is. Yet – not many people seem to make the distinction and realise this. Especially start ups.
4 Top Tips for Working With Bloggers
Working with bloggers has become a mainstream modus operandi for anyone looking to gain media exposure for their brand. Here are some tips and tricks.
The Best Ways to Allocate Your Budget
Rarely does a new business start with enough money to last until a profit is turned. It might happen in the movies, but what happens in real life – more often than not – is that you start spending some or all of the capital you have raised.
What to Consider When Hiring an Ad Agency
Tahir Basheer from law firm, Sheridans, offers his advice on considerations to be made before working with an advertising agency.
Build A Fashion Website – The Legal Steps, Part 2
Following on from last week’s Building A Website – The Legal Steps, Part 1, where Tahir Basheer offered advice on finding a domain name, your website content and data, this week he concludes the two part-series.
Building A Website – The Legal Steps, Part 1
If you’re setting up a brand to sell online for the first time, or expanding your website to target different customers, there are a number of legal issues you need to consider.
Legal Tips for Fashion Collaboration
Let’s find out what kind of legal issues follow any or all fashion collaboration.
Top 10 Tips for Successful PR: Part One
There are many prerequisites in the recipe for success but one of the main ingredients is PR. While the world of press has also evolved and changed, few things however still remain relevant and necessary to do, in order to garner attention. Here is our top tips
The Power of Fashion Collaboration
The landscape of fashion has become increasingly democratized, and the formula of offering limited edition pieces designed in collaboration with another brand or person has proven to be extraordinarily lucrative.
Celebrity Gifting: A Sound Marketing Strategy?
Imagine making one of your products: designing it, sourcing materials, manufacturing it and then putting it through vigorous quality control measures, and then giving it to someone for free.