Many fashion brand owners and entrepreneurs I speak to often complain about lack of sales and ask "how do you increase sales for your fashion brand"? They blame the economy, social media and everything...
Designing a fashion collection is relatively easy. Anyone can do it. But creating and putting together a cohesive fashion collection that sells requires you to know the secret sauce. Say YES if you want...
Fashion pricing strategy is one of the most challenging areas for fashion apparel and accessories brands. For the most part, the challenge is due to product (SKU) complexity, relatively limited item comparability within (especially...
Finding a fashion clothing manufacturers is not easy, but getting a reply back to your enquiry is a whole new level of challenge most entrepreneurs are not prepared for. https://youtu.be/XH91WUtRq-A When they are ready to start...
Infusing your fashion brand with Know Like Trust factor is incredibly important in today's oversaturated designer fashion market. Or any industry for that matter. Gone are the days when, if you served your customers nicely,...
To launch a fashion brand to a specific niche of customers or market is an age-old tested recipe for business success. To grow your fashion brand is a whole other story. In this final...
To launch a fashion brand to a specific niche of customers or market is an age-old tested recipe for business success. In these 3 part series, we show you how to do it and...
When starting a fashion business, much like starting any business, there are some rules that apply and are there for a reason. Rule number one is to know your niche. That knowledge is the...
Working with clothing manufacturers overseas is a natural progression for many fashion brands. The move is often necessitated by two main factors - a need for larger volume production or a necessity to reduce...
https://youtu.be/wkC0a5O0zag The fashion industry is like no other. To those on the outside – it is a glamorous and glitzy industry that looks fun and promises fame and riches. The truth is far from it....
The 2008 global recession has a lot to answer for. Aside from so many fashion brands and retailers closing doors and filing for bankruptcy, many barely survived by adopting a discounting strategy and reducing...
Have you ever wondered how many seams there might be available for designers to use? Bet you haven't! Nor had I until I saw a book on it and the fact it said on the...
Tech packs! Love them or hate them, if you're in fashion - you simply need them! Like anything in life, the quality of the outcome depends on the quality of the input. In fashion, this...
To plan a fashion photoshoot is incredibly time-consuming and setting aside weeks, and even months, to arrange everything is quite common. The more time you give yourself, the less stressful the experience. https://youtu.be/m_jV0XoqaQs Once your samples...
Selecting the correct size label for your clothing range and whether you use letters or numbers sends a clear message about the market you aim to enter. Their use isn’t based on random selection. Both...
What is sample development and how to work out & plan how much money you will need for sample development if you are just starting out?
Are the students learning anything valuable (i.e., updated) in terms of the real-world fashion jobs? After graduation, students are not left with enough opportunities thus, leading to designers only. Here we explore more fashion jobs opportunities after graduation.
We all need mentors in some point in our lives. Whether it's our own business or a 9 to 5 job, these top tips will definitely help us find the right mentors for us and get the best out of them.
Brands with any integrity have been thinking of ways to build their businesses with a sustainable advantage for a while now. Below are 7 Eco-friendly practices that a fashion business can do to contribute to sustainability in the fashion industry.
Working with fashion manufacturing companies is easy if you know and follow the few simple do's and don't do's most entrepreneur learn the hard way. Don't be one of them - read this and get a start on the right track.
How to get the best out of your pattern cutter should be at the forefront of your mind if you’re about to embark on developing a fashion range. Learn how to prepare for your meeting.
A wholesale fashion line sheet is an essential sales tool for every brand no matter how small or large must present to buyers if they are to be taken seriously.
The Fashion Switch is an essential easy read for anyone interested to start a fashion business or even for those who are already in the industry. It is insightful and practical, peppered with case studies and examples of business mistakes or wins.
The Chinese textile manufacturing industry is one of the world’s biggest apparel exporters to the west. But their Chinese new year celebrations can affect negatively your fashion business. Read and learn how to avoid this from happening.
Once you have perfected the design process, product development and sample making, your marketing should begin in earnest. Catching the eye of important buyers, press and potential customers can be done in many ways but the most effective is to send out a fashion lookbook.
MOQ (Minimum Order Quantity) is a requirement of factories - the lowest quantity of a certain product that a supplier is willing to produce.
Cutting fabric for production is a skill seasoned professionals know about and use as a way to make savings. Scaling up from sampling to production is a huge leap in regards to fabric and trimmings consumption.
Fashion product testing Furthermore enables the reduction of risks such as product recalls, helps protect your brand and gain the trust of the consumer. Learn what are the basic tests you should perform for your product.
How to find a factory to make your product? A common question anyone looking to turn their fashion idea into a reality will ask countless times. Not because it is hard to find contacts these days, but simply because the prospect of contacting a manufacturer, whether by phone or through email, for the first time can be a scary one.
As a fashion designer, exploring the options in regards to manufacturing, there are many things to consider. One of the hardest and most important decisions would be how to get your bulk production made. Learn how successful brands do it and the two most widely used methods they work to.
Fashion trade shows are a great opportunity for a new designer brand to announce its arrival on the fashion scene. For those more established, exhibiting at trade shows is just another way to access new national and international buyers.
Making a perfect garment sample good enough for the factory to follow through to production, can be approached in three ways. Whichever way you choose, your final outcome is to produce items to a very high standard so that they can be used by a factory as a template for your production.
Sourcing fabric for new fashion collections is one of the most exciting aspects of running a fashion label. Learn how to do it better with our top tips.
Offshore manufacturing vs local manufacturing: What is the right manufacturing location for your brand?
Before embarking on production for your fashion start-up, you will no doubt research the differences between manufacturing locally or offshore. Costs will surely be at the forefront of your mind, but there are so many other things to consider.
What is a critical path in fashion? It is a continuously reviewed system, which is used to track the progress of fashion projects and production deliveries. A production plan that contains a list of all of the necessary activities that are required to be done within a particular time frame.
Wanting to launch your own fashion brand is on the wish list of many fashionistas. While many dream about it, only a few get to see their idea realised on paper. The fashion design process takes time and what may have seemed like a simple idea at the start turns into Pandora's box.
At the start of every new season, fashion designers sift through their research and distil the essence of it into what is commonly referred to as "fashion moodboard". A visual diary of details and inspirations that will later serve as a guideline and constant source of further inspiration while finalising the new collection.
Ever thought of starting a fashion label? Many do - every day and as soon as they think about it, their heads get inundated with questions... Questions about the design process in general like... Do ideas come from inspiration or from materials? What is the best way to go about designing a collection?
Creating pattern for garments is exciting, but the art of pattern grading is a skill not many posses. Yet the mass market relies on it for scale.
Starting your own brand can be the most exciting thing in the world. Designing your dream line and the prestige of selling your collections in renowned stores are surely very enticing. However, the reality of setting up shop will be something entirely different to your initial perceived idea. Read up and find out what is vitally important to know before you start.
Pinterest is a social media platform of choice for brands, due to the ability to curate visual content and drive traffic to the brands' commercial channels.
In the 1940s the Toyota Motor Company pioneered a type of manufacturing called "Just-In-Time." Its objective was to eliminate waste, inconsistencies, and unreasonable requirements from the production process, thus resulting in improved productivity. Simply put, it meant making only what was needed, when it was needed, and in the amount needed.
Finding the right pattern cutter for your needs can be a daunting experience. Often people in the industry say that good pattern cutters are like gold dust. Knowing how to find the right one can be hard or easy if you know how to look for one. Read on to learn what to look out for.
Asking fashion factories key questions before working with them will save a lot of time, money and heartache. Learning how to identify the best from the rest will be the single most important skill you need to develop.
The mysterious person who liaises with designers, adapts designs to suit production methods, sources fabrics, and accessories, undertakes quality evaluations of materials and responds to product queries, including complaints, from wholesalers and customers is the Garment Tech.
As a designer in the fashion industry, it’s a necessity to deal with factories and manufacturers. Knowing the difference between Specification sheet and Spec pack (often referred to as Tech Pack) and using them to your advantage can make or break your business.
Did you know that it takes 10,000 litres of water to make one pair of jeans! But please don’t let that put you off working with denim. It’s one of the most distinctive, hardwearing and versatile fabrics available for use in the fashion industry.
Ask any successful entrepreneur what book has helped and influenced them most, and chances are most will mention this perennial favourite. Dale Carnegie's best seller, written in 1937 is timeless and as relevant as ever before, even in today's competitive world.
The Pantone Matching System (PMS) is widely sued in the Fashion industry and was created to allow designers of any discipline to 'colour match' specific colours when a design enters production stage—regardless of the equipment used to produce the colour.
Finding the right fashion manufacturer for your idea is not an easy task at the best of times. In fact, entering the world of manufacturing can be a heady mix of initial excitement followed by angst, unnecessary expense, and frustration.
The fashion industry is a highly visual marketplace. Most designers communicate design ideas through drawing, toiling, and sampling.
Quality control in the fashion manufacturing industry is incredibly important. Failing to maintain certain standards can lead to all sorts of problems, especially for a start-up company. Without a track record for selling your products,...
Learning how to sew is a little bit like cycling. Once you learn it, you never forget it. And once you know how to sew – you want the best sewing machine for you...
Embarking on garment sample making is one of the most exciting and satisfying parts of the design process. Bringing your ideas to life in the form of a tangible product is the icing on the cake after months of designing, fabric sourcing and pattern cutting.
Launching a website is no longer a choice for a business. Regardless of the size, industry and location - not having a website is like not having a name. So what can you do on a budget? A lot more than you might think is the answer.
Pre-Suasion an essential tool for anyone serious about science-based business strategies.
If in architecture you cannot build a good building without a blueprint, in the fashion you cannot create a product without a Specification sheet. Let's learn all about Fashion Spec Sheet in this article.
No matter how amazing your fashion product design may be, without a Tech Pack, and with no experience or knowledge of the industry, most factories will not take you seriously, deal with you or if they do, you will face countless problems. And yet so few fashion entrepreneurs know about it or know how to put one together.
Crowdfunding has become one of the key ways in which small businesses can raise essentials funds to either start up or launch a new area of business or project. While you may not raise as much as money as you would by using an investor, crowdfunding means not parting with any equity.
Finding a good manufacturer is not as tricky as many believe it to be. Like with any first business meeting, you need to go prepared and armed with clear information about who you are, what your business is about, where you want to go, and what you need out of this meeting.
Having a mentor is one of the things in life that those that most need it – either don’t know about it or don’t know how to find one; and those that we would consider as least needing one i.e. they are already successful – almost without fail currently have or have had one in the past, because they know and understand the value a good advisor brings.
Once upon a time, not that long ago, the word “logo” was synonymous to “brand”. Fast forward a couple of decades and today a “logo” is merely a shadow of a “brand”, but nowhere near what a “brand” is. Yet – not many people seem to make the distinction and realise this. Especially start ups.
Sourcing tradeshows are almost a right of passage in the fashion industry and they can be a great place to start if you are looking for suppliers.
Launching and running a product based fashion brand more often than not revolves around the creation of collections. The quality of these collections and the consistency of that quality and presentation, is often what sets successful brands from the rest.
If you have decided that finding an investor for your fashion business is the best option for you, here is some advice on how to prepare yourself to find the right one; whether you’re looking for a venture capitalist, an angel investor, a super-angel or a growth investor.
If you are considering crowdfunding to launch your fashion product, there are a number of legal issues that should be considered before trying to raise money through a crowdfunding platform. Tahir Basheer of law firm Sheridans shares his advice to keep you ahead of the game (most of the points are relevant to Equity Crowdfunding).
At the Enterprise Nation’s Fashion Exchange event on Wednesday 16 September, Founder of WGSN and CEO of Stylus, Marc Worth shared his advice with fashion entrepreneurs on running a successful fashion business. It was a day filled with entrepreneurial spirit, and fashion professionals sharing knowledge and experience, and making new contacts.
Being a fashion start-up business owner means that you need to wear a lot of hats, and one of the most challenging to make fit, is the legal hat. So this week, Tahir Basheer of law firm Sheridans explains what issues need to be addressed regarding employment contracts.
Here are some tips on how to work with a manufacturing supplier.
ACID, the organisation concerned with helping designers and manufacturers to protect their intellectual property, explain what to do to prevent someone ripping off your design and more.
Financing a fashion business is essential for success. Some businesses don’t require large capital at the start. Sadly for most fashion businesses. Learn how to fund your fashion start up.
The UK’s Competition and Markets Authority announced that it had opened an investigation into suspected ‘anti-competitive arrangements’ in the UK clothing, footwear and fashion sectors. Tahir Basheer, an Industry member specialising in fashion and media law for leading London-based law firm Sheridans, explains what that means for you.
Well done! You’re about to launch your fashion business, there is so much you need to focus on and your mind is busy with endless to-do lists. We’ve compiled the key things that you need to bear in mind to give you clarity, and act efficiently and effectively.
You’ve researched who you want to target on Twitter. Your Instagram curation shows potential followers exactly what your brand is about. Your Facebook fans are liking your posts daily, and your Pinterest photos are beautifully styled mood boards.
Legal advice is the one thing that every fashion brand needs but not everyone can afford or makes time for - particularly for young designers and fashion start-up brands. Utelier aims to make sure that fashion professionals are as informed as possible.
Making the decision to start your own business is the first of MANY that you will have to make during its lifetime. The decisions that you make in the early stages are of the utmost importance, so take time and professional advice where necessary and make the right choices.
As the end of the tax year approaches on 5 April 2015, Fashion Insiders spoke to Emma Thyer, from savings and investment service Nutmeg, for guidance on how self-employed people can save money and get a return on their investments.
Brand logos will be gracing the silhouettes of bloggers and many other FROW members this weekend at the London Fashion Week shows - and lusted after by many other fashionistas in attendance. There is a lot more to branding than simply a product being recognisable to others, as Tahir Basheer - an Industry member specialising in fashion and media law for leading London-based law firm, Sheridans – explains.
For a long time, counterfeiting had been considered a necessary evil, especially in the luxury and fashion spheres, but its exponential surge has become such a threat that various business stakeholders are now reacting faster and meaner to contain this epidemic.
The Glitter Plan is a great book and a must read for anyone thinking of starting their own fashion label.
Ever wondered if you can be a good ‘boss’ without being mean and hated? Do you fall asleep at the thought of a business book? Love food and a good 'How I Made It' story? If your answers are yes, yes and yes - you are in luck, there is a book that ticks all three boxes.
It is a truth universally acknowledged that the world of fashion has never before been as competitive as it is today. To start with an idea is easy in comparison to turning that acorn of an idea into a successful business. There are many prerequisites in the recipe for success but one of the main ingredients is PR. Here are our top tips on how to market your brand.
There are many prerequisites in the recipe for success but one of the main ingredients is PR. While the world of press has also evolved and changed, few things however still remain relevant and necessary to do, in order to garner attention. Here is our top tips
We see it every day, on the commute to work or at a business event; people are almost never willing to speak to one another. When did networking become a chore or a scary situation?
There are so many things that you prepare yourself for when launching your fashion business, but no matter how 'ready' you are, receiving a letter that could threaten your business, and an intellectual property (IP) battle with a big brand would shock anyone. So what happens when a fashion start-up is told that the unique name created for their brand, is an infringement on a big brand's trademark? It happened to Michaela Anderson last year, and she shared her journey with us to inform others.
Rebecca Hafenrichter, founder of minimalist handbag label Becca Haf London, is currently working on her first collection of handbags and small leather goods. All the manufacturing for the collection is completed in Ubrique, Spain, a small town famous for its 400-year-old leather industry. She recently went to visit her manufacturer for the first time.